This was the end of the first-ever “music streaming decade.” They had loyal customers who have used their service since 2010. So how did Spotify tie into this? Their marketing team is full of geniuses! When other streaming services with different variations of the Wrapped campaign just saw a normal end of the year, Spotify realized it was much more. We were at the end of one of the most technologically advanced decades of all times and going into the next thinking the sky was the limit (oh how naive we were). Ah, The Good Ole DaysĬan you believe 2019 was JUST 10 MONTHS AGO?! The end of that year was exciting. THIS HAS BEEN AROUND SINCE 2015! So what made the campaign blow up last year? The simple answer: The timing and data it provided.
This users and bands to share their data with their followers. Hootsuite reports that Spotify switched from their Wrapped microsite format into a social media format in 2017. For bands, it would give basic reach and engagement statistics based on song listens and geographic demographics.
On the user side, it shows each user a variation of their favorite songs, genres, and artists based on the number of listens. Same thing, Different Year… Or Was It?Īccording to Forbes, Spotify has offered their Wrapped campaign near the end of each year for users and bands since 2015. But like most trends, it has been quickly forgotten by many… until now. Spotify’s 2019 Wrapped Campaign was all the craze at the end of 2019.
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